Challenge

Position MSD France as an essential actor in all aspects of health going beyond only medication.

Truth

MSD France is undeniably ahead in terms of digital and technology within the health sphere is dedicated to people caring for patients.
MSD is a company which continuously innovates and invests in research, development and production of high added value medication in France, responding to population needs.

Solution

Develop a key visual and story differentiating MSD France from other industrial actors to develop an unique and legitimate graphic and semantic universe engaging all internal and external targets (decision makers, payers, healthcare professionals).