THE PAIN MONSTER CAMPAIGN FOR TEVA


Challenge

Deliver emotional information for both patients and HCPs to figure out a hard to describe pain

Truth

Cancer patients are confronted to a fatal illness and aggressive treatment, leaving them physically and mentally exhausted, and the feeling of being out

Solution

Create an eye-catchy and impactful patient campaign in order to add value for patients to cope with the disease by visualizing the pain and add value for HCPs to better understand their patients


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BRONZE AWARD
2016 – PRIX EMPREINTES
Grand prix de communication Santé
Disease awareness

2016-global-awards

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