Challenge

The original Resource communication materials were not harmonized across countries
and appeared quite heterogeneous

Truth

Resource offers a synergistic alliance of best-tasting and science-based
solutions (products and services) to optimize patient outcomes

Solution

Bring the Resource brand to life through a compelling brand proposition
uniting all Resource lines under one strong brand promise and maintain a robust,
top of mind presence with Healthcare Professionals via brand specific communication,
differentiating them from their competitors.