THE RESOURCE CAMPAIGN FOR NESTLE


Challenge

The original Resource communication materials were not harmonized across countries
and appeared quite heterogeneous

Truth

Resource offers a synergistic alliance of best-tasting and science-based
solutions (products and services) to optimize patient outcomes

Solution

Bring the Resource brand to life through a compelling brand proposition
uniting all Resource lines under one strong brand promise and maintain a robust,
top of mind presence with Healthcare Professionals via brand specific communication,
differentiating them from their competitors.


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BRONZE AWARD
2013 – PRIX EMPREINTES
Grand prix de communication Santé
Health Pride Award

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