Challenge
The original Resource communication materials were not harmonized across countries
and appeared quite heterogeneous
Truth
Resource offers a synergistic alliance of best-tasting and science-based
solutions (products and services) to optimize patient outcomes
Solution
Bring the Resource brand to life through a compelling brand proposition uniting all Resource lines under one strong brand promise and maintain a robust, top of mind presence with Healthcare Professionals via brand specific communication, differentiating them from their competitors.
BRONZE AWARD
2013 – PRIX EMPREINTES
Grand prix de communication Santé
Health Pride Award