CUSTOMIZATION, not just collaboration


It takes the right blend of people to generate ideas that change the world.

We build bespoke, high performing teams and provide our clients with the right people at the right time to match their specific needs, opportunities and ambitions.

In France we propose two offers represented by two different agencies:

McCann Healthcare: The healthcare communication agency in charge of building communication strategies and developing multichannel operations for pharmaceutical companies

McCann Torre Lazur: The healthcare consultancy agency in charge of providing strategic communication consulting to accompany pharmaceutical companies’ transformations impacting the organization, the product range, the marketing mix or the communication mix

  • CONSULTANCY

    Insight Generation; Market Opportunity Mapping; Payer Marketing; Real World Evidence; HEOR; Pricing and Market Access; Organisational Development; Brand Consultancy

  • MEDICAL COMMUNICATIONS

    Publications Planning; Thought Leader Engagement; Medical and Regulatory Writing; Medical Education; Conference Symposia and Meetings Services; Scientific Exchange; Scientific Platform Development; elearning Systems

  • HEALTHCARE PROFESSIONAL MARKETING

    Insight Generation; Rx Brand Consultancy and Promotion; Behavioural Insights and Patient Engagement; Digital and Social; Salesforce and Conference Materials

  • CONSUMER HEALTH AND WELLNESS

    Insight Generation; Consumer and OTC Brand Consultancy and Promotion; Health Awareness; Digital and Social; Behavioural Insights and Consumer Engagement; eLearning Systems

  • GLOBAL HEALTH

    Demand Creation for Health; Emerging and Developing Market Initiatives; NGO, Government and Community-based Strategic, Creative and Executional Programs

  • SPECIALTY PRACTICES

    Pharmacy Engagement; Patient Engagement; Marketing Analytics and Research; Real World Data; Managed Markets; Pricing and Market Access; Public Affairs and Relations

  • CORPORATE COMMUNICATION

    Insight Generation; Brand Identity; Corporate Messaging Platform; Multichannel Implementation; Internal & External Communication